Marketing Manager VAS | Pick N Pay Holdings Limited | Kenilworth
Location: Kenilworth, South Africa
Salary: Market-Related
Sector: Marketing & Advertising
Job Type: Permanent
Join our team!
Pick N Pay Holdings Limited is seeking a dynamic Marketing Manager to drive growth for Financial Services, Value-Added Services (VAS), and Cellular/Mobile offerings.
Key Responsibilities:
✔ Strategic Marketing Planning: Develop and implement comprehensive marketing strategies to grow the share of voice for VAS, Financial Services, and Cellular/Mobile offerings. Identify market opportunities and create campaigns to drive customer acquisition, retention, and revenue growth, working closely with the business unit HOD’s. Design and create the Internal PR strategy, which incorporates internal communication
✔ Budget Management: Manage and allocate marketing budgets effectively, ensuring optimal ROI for all campaigns. Monitor and control marketing expenses, ensuring alignment with business objectives.
✔ Stakeholder Collaboration: Work closely with appointed agencies, central marketing teams, internal departments, and external business partners/suppliers to deliver integrated marketing campaigns. Foster strong relationships with stakeholders to ensure alignment and execution of marketing initiatives.
✔ Multi-Channel Marketing: Develop and execute digital marketing strategies, including social media, SEO/SEM, email marketing, and online advertising. Leverage digital channels to enhance brand visibility, customer engagement, and lead generation.
✔ Brand Management: Maintain and enhance the brand identity of VAS, Financial Services, and Cellular/Mobile offerings. Ensure consistent messaging across all marketing channels and touchpoints.
✔ Event Management: Plan, coordinate, and execute events to promote VAS, Financial Services, and Cellular/Mobile offerings. Ensure events align with brand objectives and deliver measurable results.
✔ Performance Tracking and reporting: Monitor and analyse the performance of marketing campaigns, providing regular reports to the Executive of the Business Unit. Use data-driven insights to optimize campaigns and improve outcomes.
Minimum Requirements:
- Bachelor's degree in Business Administration, Marketing, or a related field
- Minimum of 5 -8 years of experience in mobile telecommunications, retail, or related industries
- Proven track record of managing marketing budgets and delivering successful campaigns
- Experience in digital marketing, social media management, and event coordination
- Excellent communication, negotiation, and relationship-building skills
- Strategic mindset with the ability to think creatively and drive results in a fast-paced, dynamic environment
Why Join Pick N Pay Holdings Limited?
- Work in a reputable and well-known company.
- Enjoy the ability to make a huge difference in the business
- Be part of a passionate, customer-focused team
Let me know if you need assistance.